Reader's Digest, the world's largest-circulation
magazine, has for years made money by releasing Jim Reeves music
on its own label, in cooperation with RCA/BMG. For instance, Jim's
Christmas songs regularly turn up in multi-artist sets issued
each holiday season by the magazine's record division. A few years
ago, the Digest released a beautiful collection called
"The Unforgettable Jim Reeves." It was an 8-record set
and came packaged in a great box, as shown above. Later they issued
this on cassette and CD. In fact, the magazine built its famous
sweepstakes around Jim, with a special supplement that was attached
to the publication. In a keepsake booklet, the magazine offered
its readers a chance to win $12,500,000 when they ordered Jim's
This is what they said about Jim:
"Award winner...International Super Star...Country
Music Hall of Fame Member...
"Because he never lost the ability to make you
feel he was singing just for you. Three hours of friendly, heartwarming
songs by Gentleman Jim. An exclusive Reader's Digest tribute
to the man who could make you feel in your heart what he felt
(Courtesy of Olga Jordan)
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